Online Gaming and Translation

Online gambling is one of the fastest growing industries on the internet. In fact, some analysts had expected games to become as big as travel and financial services in terms of revenue, if not more. However, legislation passed in the United States has meant that some of the largest gambling sites, particularly those involved in gambling, have seen a huge portion of their income wiped out overnight. With the American market closed or inaccessible to many companies, many had turned to international markets.

There are large and profitable non-English speaking markets that are enjoying rapid growth around the world. Translating your site into local languages ​​allows you to take advantage of these growing opportunities in the developing world. Studies have consistently shown that online customers are four times more likely to make a purchase on a website written in their native language even if they understand English. Since 70% of all web users don’t consider English as their native language, imagine the amount of money you are missing out on. It is definitely time to take advantage of translation services today.

Tapping into the Asian boom

Many Asian countries are booming and the gaming industry is growing along with it. Singapore has already lifted its 40-year gambling ban after recognizing that it attracts large flocks of tourists, creates jobs and improves the economy. There are many other countries in the region such as Japan, Indonesia and Thailand with a growing market for online gambling services. Then, of course, there is China. China presents a huge market for all gaming companies.

In addition to Asian consumers, there are also many opportunities that you can explore in Europe and Latin America, among others. It makes sense to translate your website into different languages. After all, paying several hundred dollars per page to the translator can provide a return of up to 1000% if you play your cards right.

Choose expert translators

Translation for game websites is different from general translation. Requires special skills and a thorough understanding of gaming terminology. The translator must have basic knowledge of each game in order to provide the correct information and instructions. Any improper phrase can be misinterpreted. You can piss off players who will never return to your website again.

Whether you need to run an online casino or a massively multiplayer online role-playing game (MMORPG) website, one thing is common: the terminologies on your site must all be correct, concise and accurate. This means that the translator you hire must be a native speaker in both the source and target languages ​​in order to understand complex terms in games.

Given all the requirements involved, it can be difficult to find a translation agency that can provide high quality translation services for the gaming industry. Fortunately, there are some extraordinary ones who have extensive experience in the industry. It is important to only hire professionals to ensure that your players have a smooth and enjoyable experience on your website.

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